J. Alfred Norton DDS    

Mercury Free & Mercury Safe Dentistry

Duluth, GA • 770-513-1312

Mercury Free (Amalgam Silver Filling Free), Mercury Safe, Holistic, Laser, Family and Cosmetic Dentistry

New Patient Promotion: Until December 31st, 2015, all new patients will receive 50% Off a New Patient Exam. To get your discount use the Promotion Code: DM50.

Dr. Al Norton is a Mercury Free (Amaglam-Free), Mercury-Safe, Cosmetic Dentist. He has been in practice for more than 25 years and his patients receive traditional dental care modified by integration with complementary and alternative medicine. His mission is to share information about dental wellness with his patients so that they may make educated decisions about their oral health.

The idea is simple, but essential: teeth and the oral environment are part of the body as a whole. It is ideas like this that drive the growing field of holistic dentistry, an adjunct to traditional oral care.  He fully understands the critically important relationship of oral to overall health and realizes that; "You cannot be truly healthy without good oral health!"

Holistic Dentistry
Holistic dentistry is a philosophy that recognizes that the teeth and associated structures are a part of the whole body. Because of this important relationship, we offer a wide range of healthy treatment options. Because of his advanced dental training and emphasis on total health, Dr. Norton takes a Whole Body approach to oral health care; combining sound dental science and technical experience with a deep concern for his patients’ physical and emotional well-being and comfort.

Safe Mercury Amalgam/Silver Filling Removal Protocols
As your Oral Health Doctor, Dr. Norton is aware that mercury vapor, dental infections, and TMJ (bite) problems can have a negative impact on oral and overall health. Because of these concerns, we focus on patient education and strive to remove mercury amalgam (silver) fillings in a safe way. For information about why it's important to use a mercury safe dentist, Click Here.

To accomplish this, we utilize safe & proven removal protocols based on recommendations of the International Academy of Oral Medicine and Toxicology (IAOMT) and other prominent biological and holistic dental organizations. For more information about why we use safe protocols to remove amalgam fillings and an explanation of what they are, Click Here.

Whole Body Dental Philosophy
This Whole Body philosophy stresses the use of biocompatible dental materials whenever possible. He also works closely with highly qualified health professionals to assist him in his efforts to return the patient to optimal oral and overall health. His Health-Focused - Patient First approach to holistic dentistry means that he treats the teeth, jaw, and related oral structures, with specific regard to how that treatment will affect the entire body.

Continuing Education
As a science, dentistry is continually changing and Dr. Norton
is a strong advocate of continuing education because it allows him to give you and your family the most modern, state-of-the-art dental care. Each year he takes many hours of continuing education courses and he has advanced training in many areas of cosmetic and traditional dentistry. He is also a graduate of the Las Vegas Institute of Advanced Dental Studies (LVI) where he received extensive training in cosmetic and neuromuscular dentistry and was recognized as a "Preferred LVI Dentist.

Treatments and Services
We consider the safety of the materials used in treatment. We use nothing that contains amalgam or mercury and our crowns, bridges and veneers contain no metal. We use approved composite materials for routine fillings and recommend non-surgical procedures whenever possible. We take the time to customize treatment recommendations for each patient.
Our office also uses the latest in dental equipment and technology in order to provide the patient with healthy treatment options and services, including:

  • Digital X Rays
  • Oral Cancer Screening
  • Preventive Dental Education
  • Peridonal (Gum) Treatment
  • Mercury Free Dentistry and Safe Amalgam Removal Protocols
  • Anti-Anxiety Sedation
  • Mercury & Metal Free Restorations
  • Advanced Cosmetic Dentistry
  • Custom Smile Design & Makeover
  • Tooth Whitening
  • Laser Dentistry
  • TMJ Treatment
  • Neuromusclar Dentistry
  • Biological Dentistry
  • Invisalign: Invisable Braces
  • Implant Dentistry
  • Full Mouth Reconstruction
  • CEREC: One Appointment Crowns, Onlays, Inlays, Veneers
  • Full & Partial Dentures
  • Family Dentistry

Cosmetic Dentistry
Our office also specializes in state of the art restorative and cosmetic dentistry to correct, restore or enhance your smile to fit your own unique facial form. Our goal is to integrate esthetics as part of total dental and overall health while creating an overall pleasing and natural facial appearance.


Dr. Norton can create the smile of your dreams - just imagine yourself with a beautiful, new, natural looking smile! 

About Dr. Norton
Dr. Norton has devoted his dental career to practicing healthy, holistic, non-invasive, biocompatible dentistry. He is also a proponent of making the dental office occupationally safe as possible regarding mercury and he strives to protect the patient, the staff, and the environment from excessive and unnecessary exposure to mercury at the dental office. 

A graduate of Emory University School of Dentistry in Atlanta (DDS), Dr. Norton has provided Atlantans the finest in restorative and cosmetic dentistry for more than 25 years. An Associate Fellow of the World Clinical Laser Institute, and former clinical instructor on laser procedures, he is one of 5% of the dentists in the nation to provide laser treatments, the most painless of any.

Associations & Organizations
Dr. Norton is associated with a number of prestigious dental organizations, including:

  • International Association of Mercury Safe Dentists (IAMSD): Charter Member 
  • International Academy or Oral Medicine and Toxicology (IAOMT)
  • World Clinical Laser Institute (WCLI): Associate Fellow 
  • American Academy of Cosmetic Dentistry (AACD)
  • Las Vegas Institute for Advanced Dental Studies (LVI)
  • Nash Institute: Former Clinical Instructor
  • American Dental Association (ADA)
  • Georgia Dental Association (GDA)
  • Northern District Dental Society (NDDS)

Our Staff
Our fantastic staff is made up of highly-trained, dedicated, caring and motivated professionals who work together as a unique team to bring you the highest quality holistic dental treatment in a healthy, caring, and supportive setting.

We would be honored to add you to our list of satisfied patients and encourage you to visit Our Office Website to learn more about our office and the many services and treatments we offer. We want to thank you for considering our office for all of your dental needs.

Patient Education 
Our dental practice is dedicated to patient education. As a member of Dr. Tom McGuire's International Association of Mercury Safe Dentists (IAMSD) we work closely with him to support our goal of providing important information to our patients about numerous oral health that can affect overall health, including issues related to mercury amalgam (silver) fillings. Click on the appropriate link to access important information about these topics.

NEW! Dr. Tom McGuire's new Video, Mercury: The Poison in Your Teeth conclusively proves that amalgam/silver fillings not only release toxic mercury vapor - but that the common act of brushing just one amalgam filling - will release more mercury than allowed by governmental regulatory agencies at the workplace! It also tells you what you can do about it. Click Here to watch this amazing video demonstration - and don’t forget to tell your friends and family! (You can also access it by searching YouTube for The Poison in Your Teeth or Tom McGuire, DDS.)

A Personal Note from Dr. Tom

I've spoken with Dr. Norton and know him to be a dedicated, well trained, experienced and caring mercury free and holistic dentist. I am impressed with the depth of his knowledge, understanding and dedication about the critically important relationship of oral to overall health and his ongoing effort to educate his patients. He also utilizes this knowledge when designing the treatment of his patients.

His concern for his patients health, his ongoing training in cosmetic (particularly at the highly respected LVI), and traditional dentistry; along with his commitment to safely remove amalgam fillings, makes him ideally suited to remove and replace them. I am especially impressed with his dedication to Patient Education as it is such an important part of oral and overall health. I highly recommend him to anyone seeking a caring holistic and mercury free dentist.

Dr. Norton is also a Charter Member of the International Association of Mercury-Safe Dentists (IAMSD) and a member of the prestigious IAOMT. I suggest you visit to his website to learn more about him and his approach to dentistry. When you visit his office please tell him where you found out about him and say hello to him for me. Thanks!

We Want to Hear From You! In order to provide the best service possible we encourage feedback from patients. If you select Dr. Norton as your dentist we'd appreciate it if you would please email us and let us know you did. Click Here to Email Us .  . . . and thank you in advance!

If you'd like to be notified when a new product is added, receive our Newsletter, or be updated on the latest in oral health topics that can affect your oral and overall health . . . simply join Dr. Tom McGuire's Email Notification List - enter your email address and click GO!:
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